Imagine a design studio that designs and develops  4-6 small data-driven projects a year, that mostly consist of data tables and data charts. The engineering team uses several front-end libraries but each time they have to make a lot of ad-hoc customization, sometimes, due to tight deadlines, even without any designer by their side to help.

I designed a design system that helps the tech team increase the quality and consistency of their frontend deliverables by creating a flexible design foundation and a strategic approach to establishing ready-to-use white-labeling and scalability rules.

Think how a first technology-led property management company in Europe could improve the renting experience for their tenants...

Immo decided to build first-in-industry a tenancy and had to validate the customer needs and define the product strategy and MVP specifications. I ran the research, interviewed tenants in Germany, and designed the MVP and user experience for the Immo clients.

How to deal with the COVID-19 lockdown restrictions if your business is to provide household bill payment machines for every neighborhood in big cities in Kazakhstan? My client decided to redesign its e-bill payment platform and convert it into simple intuitive steps easily performed by users. The main strength of this service is the ability to pay for all types of urban amenities with a single invoice. As each type of bill requires unique data to be provided or confirmed by the user, compiling the final invoice became complex...

I ran the UX evaluation and redesigned the app, in parallel improving its look and feel