Context
Immo aims to build the mobile app for their tenants in order to essentially improve the tenancy experience and disrupt the proptech European market.The ultimate project goal is to define the list of mobile app MVP features and design the mobile app for Immo tenants.
Challenges
- Validate the users pains and MVP features though user interviews and extensive UX research
- Validate user personas
- Craft the UX strategy for the MVP
- Design the app
discovery
The project started with a discovery workshop where I, together with the Immo team, brainstormed the main business goals and challenges we were addressing with the MVP.
My team run 10+ hours of interviews to define the major pain point of the people searching to rent an apartment in Germany
Ideation
Together with the Immo team, we prioritized the list of features to be designed. After that I crafted the information architecture for the app
visual language
UI explorations ended up as the combination of tech and lifestyle approach with flat elements, contrast style, friendly, rounded shapes, and property visuals.
Let’s get your project started!
If you have a business request but are not sure what exactly is needed from a design perspective, contact me—I'll help evaluate it and find a custom design solution.
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